A little exhausting but very fruitful day as I had the opportunity to interact with about 20 visiting cultural exchange business students from Asia today.
As expected the question was raised on why I think my company differentiates from all the rest as after all our products at
http://www.affordable-booksonline.com/ was not unique and a commodity.
So I had to respond with my endless stories again. A few years ago I helped some dot.com businesses who were business friends of mine achieve the so called "Business Model innovation". It started when as I recall we had just written a statement to the APEC Economic Leaders Summit in November of 1997. In that statement, I had the opportunity to make a statement on how important young emerging business leaders are to the then powerful APEC Business Advisory Council. Of course, I had the confused faces on this young leaders visiting group suddenly.
I then proceeded to say that my role was to take a product which was free yet combined with different product variations and services that can be offerred with this free product.
On my past business endeavors at that time, winning the Design Plus Award in 1993 from the Frankfurt Premiere Stationery Show was a big deal and am extremely proud. We outlived our competitors as we were the first to offer the so called "Sinamay" ribbon or Abaca fiber ribbons used by so many florists' today. I pioneered on having the honor of working with my team a very great German Expert on Merchandising Design named Hannelore Riedner. We tap other experts from the United Kingdom, Japan and France through the help of technical grants from foreign governments as we were start-up small business then.
From a buy and sell trader, we became a manufacturing brand known all over Europe and the United States. Then came our distribution companies who help us to form alliances with a lot of people to make sure that our products are well concentrated on places it can be useful.
Companies can easily emulate the business model, distribution or even the profit-zone innovation. However, my brand management and strategic leadership will just make everyone crazy for this in an inherent culture, behavior and lifestyle.
The ability to engineer, adapt to crisis at all levels and extremes regardless of what people think and perceived you or me shall and will be the driving business performance metric.
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